Windmühlenmesser is one of Germany's strongest brands. This is documented by the decision of a high-ranking advisory board to include the Windmühlenmesser brand in the well-known compendium „Marken des Jahrhunderts - Leuchttürme auf dem Markenmeer“ and to award it the "German Standards Brand Award".
With the presentation of the award, Windmühlenmesser belongs to the exclusive circle of about 250 German brands, each of which is a representative with a unique selling proposition for its product genre.